Onlines sales on Black Friday was the country's biggest yet though it didn't last very long just three days. However, retailers are expected to keep hearing the Ka-Ching of the cash registers as Cyber Monday is expected to garner $3.39 billion in online sales, this according to the latest statistics from Adobe, edging out Black Friday by roughly $50 million.
According to Becky Tasker, analyst for the Adobe Digital Insights, online retailers began giving away discounts later this year, on Thanksgiving morning instead of a few days earlier which have resulted to big demands on Black Friday. That fact shows that both retailers and consumers are getting more comfortable having holiday shopping take place later in the season, Tasker said, as online shipping improves and "buy online, pickup in-store" options grow.
"Everything is growing, but there's more growth toward the end of the season as people take advantage of better shipping to get their products on time," she said.
This data keeps is in line with the trend of online sales spreading out to more days during the holidays, as consumers spend more money online and are able to shop using a wide range of products that includes TV sets, toys, appliances, PCs, tablets and smartphones. Overall, Adobe expects 53 consecutive days of $1 billion-plus online sales days this holiday season, up from just 31 consecutive days last year.
She said that top toys that will be on demand this Cyber Monday includes Lego sets, Shopkins, Nerf, Barbie and Little Live Pets, and the 5 best-selling electronics were Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire.
On Amazon, their Echo Dot smart speaker was the best-selling product on Thanksgiving, and Black Friday.
